Counter-top display: maximum impact using minimal space
Counter-top displays are the little seducers of the point of sale. Their positioning right next to the checkout makes them ideal for impulse purchases by the end consumer, and thus especially suited as small, last-minute items. If the counter-top display is to work in this last-minute situation, it must be particularly striking and able to trigger an impulse buy in a split second. Counter-top displays should therefore be designed to take full advantage of the coveted space around the checkout – a requirement that we are completely versed in, regardless of the sector.